International Journal of English Literature and Culture

Vol. 9(5), pp. 153-156, August 2021

 ISSN: 2360-7831

https://doi.org/10.14662/ijelc2021230

 

Review

 

Abstract

 

Advertising has experienced a major milestone since its emergence from the eras of paintings and signs of caves, to that of the physical goods advertising on a radio, television and mostly with the internet playing a major role in taking advertising to the next level. In this perspective, the paper examines negative effects of advertising in Nigeria. The paper is exploratory in nature, as it utilises the descriptive research method whereby relevant literature, documents and records were consulted and analysed based on the existing literature in order to interrogate the subject under investigation. The paper is predominantly based on information derived from the qualitative data using secondary sources, such as relevant texts, journals, official publications, historical documents and the Internet, which served as tangible sources of insight into the analysis. However, the inquiry is strictly limited to data found in scholarly journals, books, Internet and libraries. The method was used to evaluate such findings with other existing literature on the subject matter. The method help findings in the works available, check the consistency of such findings, evaluates such findings with other findings. The paper discovered that advertising has made an impact in the creation of awareness about certain goods and services. As technology advances, new ways of life are also introduced. Again, Advertising has also given room to adulterated products which have succeeded in causing untold damages in the society. The paper concludes that without advertising, there will be little or no awareness about goods and services..

 

Keywords: advertising, awareness, effects, negative and Nigeria  

 

Cite This Article As: Alhaji, M.L (2021). The Negative Effects of Advertising in Nigeria. Inter. J. Eng. Lit. Cult. 9(5):153-156